Pilke Daycare
Organic Traffic +500% – Data-Driven Digital Marketing Fuels Growth for Pilke Daycare
Categories: Brand development, Content marketing, Data driven marketing, Ongoing partnership, SEM & SEO, Social media
Pilke is Finland’s largest private daycare company, comprehensively serving families nationwide. Pilke collaborates with Finnish municipalities in early childhood education and afternoon activities for basic education. Additionally, Pilke offers childcare services for businesses and families. All of Pilke’s services help families maintain smooth daily routines while providing children with a safe, supportive, and nurturing learning environment.
Strategic Partnership Supports Multichannel Advertising
Grapevine serves as Pilke’s comprehensive digital marketing partner. Our collaboration encompasses strategic insights and hands-on activities, from marketing planning to operational execution. Marketing channels include social media, SEO/SEM, display advertising, and Digital Out-of-Home (DOOH) solutions.
In 2024, Pilke significantly revamped its marketing approach, shifting towards building brand awareness beyond individual daycare center advertisements. A new social media strategy was developed to support the entire decision-making journey, from initial information gathering to site visits and final daycare enrollment.
“Grapevine’s strategic vision and talented team have enabled significant progress in our digital marketing. We have attracted more visitors to our website, specifically the right kind of visitors who are genuinely interested in our services. Additionally, our brand recognition has notably increased, strengthening our position in the industry. The collaboration has been strategic, efficient, and results-driven.”
– Kirsi Ristaniemi, Marketing and Communications Director, Pilke päiväkodit
Data-Driven Marketing Delivers Results
Since beginning our collaboration, all primary KPIs for the Pilke website have tripled! Moreover, qualitative web traffic metrics have significantly improved, indicating success in attracting not just more visitors but also precisely targeted audiences.
Thanks to effective SEO, organic traffic has experienced substantial growth, while paid search advertising and targeted social media efforts have delivered high-quality web traffic. The growth in organic social media has been impressive, driven by consistent, high-quality content production.
Improved Results with Greater Cost Efficiency
Over the past year, advertising performance has improved remarkably. Cost-per-click has significantly decreased, making advertising efforts more cost-effective. At the same time, ad relevance and effectiveness have improved, reflected in increased audience engagement and higher visitor numbers. Carefully considered, high-quality advertisements have effectively reached targeted audiences more efficiently than before.