Paulig Kahvit

Maximizing impact at all digital touchpoints

Categories: Ongoing Partnership, Data Driven Marketing, Brand Development, Social Media, Photography and Video production

Paulig works for meaningful coffee moments and a bright future for coffee. The domestic market leadership of Paulig’s various coffee brands was also wanted to be visible on digital in ways that are recognizable and resonate with target groups.

Added value at different touchpoints

A strong and distinctive presence was built for Paulig coffee on social media and all digital channels with both the Paulig umbrella brand and separate brand campaigns. The Finnish elixir of life was made to connect with the coffee people successfully and producing added value at different touchpoints one content, advertisement and meeting at a time.

Paulig Coffee’s digital marketing to a whole new level

During the collaboration with Grapevine, Paulig’s digital marketing was raised to the next level with the help of a content strategy that supports business goals and a planned approach. As a result brand awareness and effectiveness improved both in ongoing digital marketing and in separate coffee brand campaigns.

“The cooperation has gone flawlessly. Grapevine has very meritoriously grasped our diverse and structured organization, answered the briefs comprehensively and brought out areas for development along the way. It’s great to see how committed Grapevine’s teams are working towards our success. We are very satisfied with the cooperation and we hope it will continue for a long time.”

– Kati Kyllönen, Marketing Manager, Paulig Group